The Gospel According to Karen’s WhatsApp: How ‘My Guy’ Became Britain’s Most Trusted Institution
Forget glossy accreditation badges and five-star review farms. In modern Britain, the most powerful consumer advice is a single WhatsApp message from someone who swears by a bloke called Kev. This is the quiet economy of ‘my guy’ — and it runs on trust, favours and the fear of recommending a cowboy.